Let's contact

Hello! there

I'm Lucas Zoboli

I am a Media Director and Performance Marketing Specialist

Data-driven marketing specialist with 6 years of experience and a degree in Marketing. Media Director and partner at Smart Ads, managing over $200k+ monthly in advertising investments for national and international clients. Professor of CRM at ESPM and pursuing a postgraduate degree in Marketing and Digital Media at FGV. Recognized for delivering exceptional results through the integration of AI, cloud technologies, and advanced marketing automation strategies.

Contact Me

EMAIL :

lucaszoboli@gmail.com

ADDRESS :

São Paulo - SP

Digital Marketing

Web Developments

Seo Marketing

Brand Strategy

E-commerce

Digital Marketing

Web Developments

Seo Marketing

Brand Strategy

E-commerce

ABOUT ME

Media Director, Marketing Professor, and Technology Innovator

I'm Lucas Zoboli, 26

I am a Media Director and partner at Smart Ads with 6 years of experience in digital marketing, managing over $200,000 monthly in advertising investments for national and international clients. As a Professor of CRM at ESPM and a postgraduate student in Marketing and Digital Media at FGV, I combine practical business leadership with academic credibility. My expertise spans performance marketing implementation, CRO (Conversion Rate Optimization), SEO, and AI systems integration for results optimization. My experience uniquely combines business leadership, academic credibility, and technical expertise in Google Cloud and APIs. Proven results include 37x ROAS for a fashion company, generating over $4 million in sales for a real estate company, and 35x ROAS in marketplace migration strategy. I specialize in the intersection of technology and marketing, applying artificial intelligence and cloud computing to solve complex business challenges and drive measurable growth.

$ 200,000+

monthly Managed budget

Youtube Linkedin
Contact Me

eXPERIENCE

My Experience

Media Director & Partner

Advertising

Executive

I lead a department responsible for managing $120,000+ monthly in media investment, serving clients worldwide with an additional $95,000+ monthly management. Responsible for CRM strategies, marketing automation, and specialized consulting for companies across various sectors.
Key Achievements:
•Management of budgets exceeding $200,000 monthly
•International client service with exceptional results
•Implementation of CRM and automation systems at scale
•Development of performance marketing strategies
•Leadership of multidisciplinary teams focused on performance and innovation

Professor of CRM | ESPM

Communication

Adaptability

Faculty member in Customer Relationship Management at one of Brazil's leading marketing institutions. Responsible for developing academic content and training new digital marketing professionals, combining advanced theory with practical application based on business experience. Impact:
•Training hundreds of marketing professionals with applied CRM knowledge
•Contributing to raising the technical level of the Brazilian industry
•Bridging academia and market through business experience

Partner | Construction Company

Executive

LEADERSHIP

Business portfolio diversification in the construction and renovation sector, maintaining a strategic position as a partner and contributing marketing vision and business management expertise to a traditional industry.

Expertise

Certifications and Expertise

IA, SEO, Web Development, e Project Management

IA & OTHERS

UI/UX

DEVELOPMENT

I’ve managed and delivered numerous successful projects, supported by certifications in platforms like HubSpot, RD Station CRM, Moskit CRM, and Facebook Ads. My ability to consult on CRM systems and manage marketing projects is complemented by my experience with Inbound Marketing (HubSpot Certified) and comprehensive data analysis for performance optimization. I also led an AI project at a marketing agency, where I implemented AI tools to enhance campaign performance and personalization. Additionally, I have extensive experience with Looker Studio, creating custom dashboards for real-time data visualization and decision-making.

SEO & MARKETING

UI/UX

DEVELOPMENT

I hold several certifications that enhance my ability to drive marketing performance through SEO and data-driven strategies. This includes a SEO Certification by SEMrush, as well as a Digital Marketing Certification from USP. I’m also certified in Google Search, Demand Gen, Video, Google Shopping, and Google Analytics, allowing me to create and optimize high-impact marketing campaigns.

WEB DEVELOPMENT

UI/UX

DEVELOPMENT

My technical expertise is supported by certifications in WordPress, HTML, CSS, and JavaScript, as well as advanced Google Tag Manager and Google Analytics 4. These certifications enable me to build efficient and scalable websites and platforms that are optimized for user experience and search engine performance.

I have certifications and
a expertise in a range of tools.

Google Ads

Web Development

WordPress

Meta Ads

Commerce Media

E-commerce

Marketplaces

Linkedin

OpenAI

Automations and e-mail

SEO

Data Analysis

Expertise

Success Cases

Digital Transformation

Fashion Company

37x ROAS

The Challenge: Fashion company with poor digital campaign performance and urgent need for advertising investment optimization. The Solution: Complete implementation of CRO (Conversion Rate Optimization) strategies combined with comprehensive redefinition of digital marketing strategy. Application of advanced data analysis methodologies and conversion funnel optimization. The Result: Achievement of 37x ROAS (Return on Ad Spend), demonstrating exceptional efficiency in advertising investment and complete transformation of the company's digital performance. Technologies Used: Google Ads, Facebook Ads, Google Analytics 4, advanced CRO tools, marketing automation systems.

Real Estate

$ 4+ Million in Sales

The Challenge: One of the largest real estate companies in ABC region needed accelerated sales growth and digital presence optimization. The Solution: Development and implementation of integrated digital marketing strategy, including sales funnel optimization, lead nurturing automation, and segmented performance campaigns. The Result: Generation of over $4 million in sales, consolidating the company's position as a regional leader in the real estate sector. Impact: Complete digital transformation of commercial operation and establishment of scalable qualified lead generation processes.

Marketplace Migration

35x ROAS Achievement

The Challenge: Company with high marketplace dependency facing increasing acquisition costs and need for greater sales funnel control. The Solution: Complete strategy for migrating investments from marketplaces to own online store, including SEO optimization, targeted performance campaigns, and advanced CRM system implementation. The Result: 35x ROAS, significant reduction in acquisition costs, and establishment of operational independence from third-party platforms. Benefits: Higher profit margins, complete control over customer data, and ability to implement personalized retention strategies.

Successful Projects.

RD Station

RD Station

One of my performance marketing and sales cases ranked in the top 10 by RD Station in 2023. The challenge involved optimizing a multi-channel marketing campaign to increase lead generation and sales for a large B2B distributor. By utilizing data analytics and custom-built dashboards, we tracked real-time results, making adjustments to improve performance. The campaign saw a 35% increase in conversions, ranking among the top-performing cases in the industry.

Data Analysis

Black Friday

For Black Friday 2022, I developed real-time dashboards for tracking marketing and sales performance across 12 industries, including Unilever, P&G, and Johnson & Johnson. The dashboards enabled swift decision-making and adjustment of marketing strategies, leading to significant growth in sales during the event.

Development

Platform Development

Developed a no-code platform to measure promotional banner performance for São Paulo's largest B2B distributor. The platform streamlined tracking and reporting processes, providing actionable insights for optimizing marketing investments

Successfull

Projects

AI Project Intern – Marketing Agency
Led the implementation of AI tools for optimizing digital marketing campaigns at a major marketing agency, improving campaign efficiency and personalization.

HubTotal Marketplace Development
Developed and launched a high-performing technology marketplace platform, HubTotal, using WordPress, HTML, CSS, and JavaScript. The platform enhanced user experience and increased sales.

No-Code Banner Performance Platform for B2B Distributor
Designed a no-code platform for tracking promotional banner performance for the largest B2B distributor in São Paulo. The platform delivered advanced tracking capabilities with minimal coding.

Over 10 Website Projects Delivered
I have built and delivered more than 10 websites for various clients, focusing on functionality, UX/UI, and SEO optimization

Technical Innovation & Projects

Google Cloud & APIs Development
 Practical experience in development and system integration using Google Cloud Platform and various APIs. Specialization in AI system integration in websites and projects, including solution development for Mynewlisting and Alfredcopy.
Technical Competencies:
•Google Cloud Platform (GCP)
•API and system integration
•AI implementation applied to marketing
•No-code and low-code solution development

AI Specialization for Marketing Advanced application of artificial intelligence for marketing strategy optimization, including CRO implementation, advanced SEO, and content optimization for AI systems.
Expertise Areas:
•SEO for AI systems
•Intelligent marketing automation
•Predictive consumer behavior analysis
•Campaign optimization with machine learning

Contact Me

Highlights

Key Projects and Websites

View all
FigmaWeb Design

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details
FigmaWeb Design

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details
FigmaWeb Design

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details
FigmaWeb Design

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details
FigmaWeb Design

Website – Sculpt Skin

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

More than 100+ companies trusted me worldwide

Highlights

KEY ACHIEVEMENTS

Performance

Awarded the Google Partner Badge (2024)

Google Partner
Google
Data

Ranked among the top 3 data intelligence professionals by ABCCOM (2022)

Data Intelligence
ABCCOM
Performance

Author of a marketing performance case study ranked among the top 10 by RD Station (2023)

Marketing
RD Station
Experts

I graduated from the Google Experts program in 2024, ranking 8th among selected participants.

Performance
Google
Marketing Digital

Certified in Digital Marketing by the University of São Paulo (USP)

Digital
USP
PERFORMANCE

I have been hiring people in this space for a number of years and I have never seen this level of professionalism. It really feels like you are working with a team that can get the job done.

Google Experts
Google

Some of the companies
I have worked with.

More than 100+ companies trusted me worldwide

Latests Videos

View all
View all

Articles and posts

2 de abril de 2025

IA e publicidade: a transição mais profunda desde o surgimento dos mecanismos de busca

Read More

Data-driven Marketing

High-impact projects

Entrepreneurship experience

Websites and plataforms development

Data-driven Marketing

High-impact projects

Entrepreneurship experience

Websites and plataforms development

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Languages: Portuguese (Fluent), English (Advanced), Spanish (Advanced).

Get in Touch

I’d love to hear from you! Whether you’re looking for a marketing consultation, interested in collaborating on a project, or simply want to connect, feel free to reach out using the form below. I’m always open to discussing new opportunities, sharing insights, or answering any questions you may have.

Ative o JavaScript no seu navegador para preencher este formulário.
Name
+55 (11) 91234-5678
Youtube Linkedin